Top 710 Day Marketing Tips For Your Smoke Shop

In 2025 time moves faster than ever. Where people used to sit down to watch a 30 minute episode of television, now they scroll on their phone viewing 30 different 3 second videos without even batting an eye.

More and more we are seeing the fat being trimmed from modern experiences, producing the leanest, quickest, and most distilled versions possible. It makes sense then that amidst this inundation of convenience, that dry herbs would give rise to the more streamlined concentrates.

Having set the world on fire with their condensed potency, concentrates have lit a serious flame in the hearts of customers, to the point that there is now an international celebration of the materials with 710 Day.

420 this most certainly is not, instead this is the day of the dabs, complete with its very own niche of customers that look forward to this day of revelry. In order to capitalize on the 710 Day hype, it’s important to understand how to properly market the holiday at your smoke shop.

That’s why Got Vape Wholesale has created this exclusive guide to 710 Day marketing, to make your outreach efforts more effective and get your store filled with customers this coming holiday.

By the end of this briefer, you’ll have a comprehensive understanding why 710 Day is beloved by customers and how you can tap into this for better marketing.

Table of Contents:

Why Do Concentrates Appeal To Customers?
High Potency
Extreme Convenience
Rich Flavors
Wide Ranging Customization
How To Market 710 Day To Dabbers
The Diehards
The Novice
Spread The Knowledge To Employees
Good Luck This 710 Day!

Why Do Concentrates Appeal To Customers?

The first step to properly marketing 710 Day is to know why exactly customers are flocking to concentrate materials to begin with. Having the skinny on the real matter of fact reasons that people use concentrates in their lives is not just essential to matching them with the right product, but it will help you make the sale easier.

With a strong grip on the reasons why they buy, you can start promoting your wears using that exact same language. This way instead of highlighting features or specs that customers couldn’t care less about, you're singing a tune that’s music to their ears.

If you’re a strung out car sales man trying to move a brand new Porsche 911 Turbo, you aren’t going to spend the entire pitch talking about how it has nice AC and electric windows - instead you will be talking about how effing fast that beast go when you put pedal to the medal and actually land your sale.

Below we’ve broken down the main talking points when it comes to the true believers of concentrates. Take a look over them and always keep these in the back of your mind when dealing with a shopper.

This way when the bells chime and a new customer steps up to the plate talking about how much they like the potency of dabbing, you’ll know exactly what to say and how to say it to prove you know what you're talking about.

High Potency

Chief amongst the litany of reasons that customers love concentrates lies with the fact that they are incredibly potent. With typical dab sizes measuring in smaller than the size of a grain of rice, the most minuscule amount of these materials provide the most outsized experiences.

Where a gram of dry herb would keep a customer satisfied for a single session, a gram of concentrate material is enough to last dozens upon dozens of sessions. This results in a much higher price point per gram compared to dry herbs, but the results speak for themselves when it comes to effects.

This increased potency makes concentrates a go to choice amongst medicinal patients, as they are able to ingest the proper dose without having to spend all day smoking it. With dabs they can easily and effectively receive their doses and then quickly go about their day, for life changing benefits.

For those who are more experienced and are interested in the higher ends of what’s possible with vaping, concentrates are exactly where they can look. Instead of reaching a plateau with traditional dry herbs, these dense powerful materials change the game with their sheer potency.

All of this power has led to dabs gaining a folk-lore-esque reputation of being the most intense and almighty of plant based experiences out there. Thus why 710 Day has become the sort of older brother to 420, a holiday that’s dialed up to eleven in order to cater to the more refined tastes.

Extreme Convenience

Going hand in hand with the high potency effects of concentrates, is the fact that they are incredibly convenient for customers with less time consuming session durations, increased ease of access, and a reduced vapor / odor footprint.

Right off the bat, since concentrates are far more powerful than traditional dry herbs, customers don’t need to spend as much time on their sessions. Whereas a pre-roll will take several minutes to smoke properly, concentrates can be dabbed in seconds.

Customers absolutely adore this fact, as it is one of the driving factors in why they’ve seen so much market success. This step up in potency gives the more seasoned enthusiasts a method of enjoying things just like they used to, all without spending all their free time to get there.

Thanks to the advances in the technology surrounding concentrates, dabbing them is easier than it’s ever been. With portable high powered torches that have the power to reach the high temperatures required for vaporization and convenient wax pens completely revolutionizing customers ease of access.

This convenience is extended by the fact that dabbing produces far less of an odorous stench, thanks to there being a smaller amount of vapor produced, compared to the smoke from a pre-roll or water pipe. While there is still smell and a cloud, these are far more containable for customers in need of a discrete option that is strong, fast, and low key.

Rich Flavors

Just like how concentrates are incredibly potent, they are also bursting with rich flavor profiles that are down right delicious. With a massive variety of different types of concentrates out there, shoppers are able to become their own vapor chefs by concocting tastes specifically tailored to their palette.

As concentrates are vaporized, instead of burned like dry herb, this lets more of the innate flavor of the material come through to the customer. For a general rule of thumb, the lower the temperature the more flavor customers will get, keep this in mind in case anyone comes through this 710 Day asking for something that’ll have their taste buds dancing.

When you have an E-Rig like the Focus V Carta Sport Concentrate Vaporizer on the shelf, then let clue the customers into how thanks to its extended temperature range, they can get even more flavorful clouds to help facilitate the sale.

Wide Ranging Customization

The other fan favorite part of concentrates is that they are fully customizable in just about every single aspect. With the matrix of dialing up or down the size of your dab and the different temperatures you can apply to them - there is no dabbing experience under the sun that is unobtainable.

Like potent clouds without coughing much? Up the temperature on your rig and load less materials into the banger. Want flavorful clouds that hit hard? Lower the temperatures and increase the size of the dab.

This in tandem with the wide variety of types of concentrates out there - shatter, wax, rosin, and more - creates an highly customizable user experience that is able to be changed on the fly to accommodate different preferences.

How To Market 710 Day To Dabbers

With a better idea of why people in 2025 are so infatuated with concentrates in the first place, you have the background schema required to really get inside of the mind of the customer to make an avalanche of sales this upcoming 710 Day.

As opposed to dry herbs which have a more omnipresent understanding amongst the general population, concentrates are far more opaque in nature. Without the decades of pop culture references and cultural embracement, concentrates are left in a much more niche position.

This has resulted in customers being a bit more polarized than with dry herbs. As you will notice that two types of people are going to wander in on 710, those who are the diehard enthusiast with a wealth of knowledge and those who are mere novices as green as they come.

Each of these types of customers require different marketing techniques, as you don’t want to explain basic functions to an expert or overwhelm a newbie with an overbearing info-dump that ends in even more confusion.

Below we’ve broken down each of these types and given you some go to strategies and products to help assist with your 710 Day sales.

The Diehards"

At the top of the docket we have the diehards, customers that if given an E-Rig and a few grabs of wax will be powerful enough to to take on Allan Rickman, a gaggle of henchmen, and dab their way all the way to Nakatomi plaza and back.

Okay that may be the other diehard, but let’s just say these shoppers are as dedicated to the cause as John McClain. Knowing every product on the shelves, their market price points, and how they compare to each other on a truly professional level.

These diehard customers represent a massive amount of potential for your shop, so long as you don’t fumble the interaction. As they have all the info, you are going to want to be as straight forward about the products as possible by trying not to over explain basic concepts.

This can cause the diehard shopper to be turned off from your shop, or feel that you aren’t being 100% honest with them. So just always make sure to stick to the basic facts and emphasize to them just how many options you have, giving them access to the full playing field.

For instance if you're talking up the brand new Puffco Limited Edition Daybreak Peak Pro Concentrate Vaporizer with 3DXL Chamber, you don’t need to spend your time talking about all its dabbing capabilities as they will already know those by heart.

Instead talk up the limited edition nature of the device and emphasize all of the new features like its different take on the Peak Pro Glass Top. Instead of utilizing the slit system of previous Peak Pro variants, the Daybreak has two holes that produce even better vapor. This type of expert info is just what diehards are going to be interested in.

The other side to this is that when you apply discounts for 710 Day sales, the diehard customers will really be able to appreciate the savings. Where some people may not jump at 10% off the Dr. Dabber Switch 2, a diehard in the market for one would be lining up outside in the morning just to get it.

Because they understand market rates and device capabilities by heart, the idea of getting a certain % off appeals to them even more. Diehards are constantly watching sites and refreshing eBay pages to find the best prices, so if you start advertising something big for 710 Day, you can be sure they will be watching.

The Novice

On the other side of the coin, we have the novice customer. These are going to be first time 710 Day revelers who are just dipping their toes into the world of concentrates and will need quite a bit more explaining than the diehards.

As concentrates are still working their way into the public consciousness, you are going to encounter many people who walk into your shop with no previous knowledge of the holiday and it will be your job to explain. Check out our previous 710 Day Blog for a detailed rundown on the holiday origins.

This gives you the opportunity to introduce customers to the world of concentrate dabbing and provide them with a proper crash course that results in you making a new sale. That’s right, just because the novice customer is new, does not mean that they won’t be ready to spend on a top of the line pick up like a Puffco New Peak Smart E-Rig.

What it does mean, is that they will need a bit more guidance when it comes to products and will most likely lean towards devices that make dabbing as easy as possible. The simplest and most straightforward way for novices to enjoy 710 Day is by hooking them up with a cartridge pen or disposable vaporizer.

These offer all the potency 710 Day is known for, but in easy to use packages like the Hidden Hills Mini Mart Bar Disposable and Exxus Vape Snap DLX Voltage Battery. With lower price tags and effective results, products like this are going to hit especially hard with novice customers.

To really wow your newer customers, check out some of the more extravagantly designed vaporizers including recent Wulf Mods drops including the Deck Skateboard Voltage Battery and TRYP Mushroom Shaped Variable Voltage Battery. With really fun and unique designs, these choices will stand out to new and returning customers alike for the ultimate pick up.

For the novice that wants to start out ahead of the game, you can always recommend highly accessible wax pen choices like the Puffco Pivot Mobile Vaporizer. Wax Pens require customers to load their own concentrates for a slightly more user intensive experience, resulting in a noticeable step up in potency.

Spread The Knowledge To Employees

To really get the most out of your holiday sale, it’s going to require an all hands on deck approach, where the whole team needs to be operating under the same parameters in order to sail your way to maximum profits.

That’s why the last thing to do for 710 Day is to take all of this knowledge and make sure that your employees are up to date with the same information. You could forward them this article so they could read it over themselves, or simply inform them of the points you found most helpful.

Either way, we highly recommend taking some time during the days leading up to 710 Day to review your current concentrate inventory with all employees and make sure they know which products are poised to connect with what customers.

To help employees find out which type of shopper they are dealing with, instruct them to ask some simple questions about their current concentrate experience and how they were looking to enjoy the holiday this year.

These basic questions are going to act as probes to get them the information they need to complete the sale and ensure that all parties leave satisfied. With enough preparation, you can guarantee that your team is going to be working like a well oiled machine this 710 Day, for the highest of holiday profits!

Good Luck This 710 Day!

With only two weeks to go until the big day, now is the time to review your inventory and see if you have everything needed to satisfy the upcoming concentrate rush.

Got Vape Wholesale is here as always to fill any gaps you have and ensure that your shelves are loaded with all the best options available. Don’t let any customer walk out empty handed and give your shop a new holiday to look forward to each year, all by knocking this year's 710 Day out of the park with our marketing tips!

As always make sure to check out the rest of our postings over at our Smoke Shop Business Blog, a page dedicated to writing content specifically for smoke shop owners like yourself. In the past few months we’ve broken down how to build new revenue paths at your smoke shop and dove head first into the thriving Puffco accessory ecosystem.