5 Steps to Quickly Establish Your Dispensary as a Quality Vaporizer Hub

With dispensary competition growing tougher with every passing day and an endless army of shops popping up, figuring out how to make your business not just stand out, but achieve greater margins is growing harder and harder.

That’s where establishing your dispensary as a quality source for vaporizers comes in to offer you a lifeline, providing you a massive opportunity to meaningfully raise your margins with consistent long term growth.

In practice this means consistently selling dry herb vaporizers, 510 batteries, and concentrate vaporizers - all alongside the regular materials customers normally buy. No middle men here, instead 100% of the profit ecosystem stays right at home in your dispensary.

To help you accomplish the task of breaking in and dominating the vaporizer hardware market, Got Vape Wholesale has created the following guide highlighting the top five steps to quickly establish your dispensary as a quality vaporizer hub for consumers in your area.

While the task may not be easy, those dispensaries that do manage to establish themselves as quality vaporizer sources are the ones that move on to opening up new locations and watching their empire grow.

Keep reading to learn from the Got Vape Crew on how you can sell more vaporizer hardware at your dispensary and take control of your market.

Table of Contents:

The Problem: Why Aren’t Customers Buying
The Solution: Become The Definitive Source
1. Position Prominently
2. Source From The Right Wholesale Distributor
3. Diversity Your inventory
4. A Current Vaporizer Selection
5. Make Use Of Bundle Deals
Own The Vaporizer Market

The Problem: Why Aren’t Customers Buying

If you’ve gotta eat a plate of frog legs, it’s best to start with the big one first. That’s why we’re diving in head first and going right into the major problem that currently exists for dispensaries trying to sell vaporizers.

Despite shoppers being ready, willing, and happy to spend big at your dispensary on materials, when it comes to their actual vaporizer hardware they are consistently choosing to bring their business elsewhere.

In order to understand why consumers prefer to purchase vaporizers from other sources, we’ve got to take a hard look in the mirror and perform an autopsy on why dispensaries have gotten such a bad wrap with the overall community in the first place.

Shoppers See Dispensary Vaporizer Hardware as:

• An after thought
• More expensive
• Limited in selection
• Out of date
• The wrong spot to buy a vape

Now it doesn’t matter whether these preconceptions are true, what matters is that it’s what consumers currently think. Go onto any reddit thread or forum and you’ll see countless comments deriding purchasing vaporizers from dispensaries, regardless of the truth.

As with all online perceptions, the outsized voices of the negative often outweigh the larger truth. While that may be a bummer, you can’t fight city hall and instead can only do your best to promote your own narrative through positive consumer word of mouth.

Thus it’s up to your smoke shop to step up to the plate, deliver an exceptional selection of vaporizer hardware, and show shoppers that dispensaries aren’t just a good place to buy vaporizers, but one of the best.

The Solution: Become The Definitive Source

Now that we’ve gotten hard realities out of the way, it’s time to look at how you can flip the script on the naysayers, show them your dispensary has the goods, and then reap the rewards with a consistent new revenue stream to help further future-proof your smoke shop.

This way when material price fluctuations, tax changes, and other factors affect your main revenue streams, you’ll have the vaporizer market to pick up the slack and keep your profit margins steady.

Where other dispensaries will be at the mercy of the whims of material distributors, you’ll have far more freedom to ride out temporary highs or lows with far less risk.

How To Win Vaporizer Customers In Your Dispensary:

• Prominent Positioning
• Savvy Wholesale Sourcing
• Diverse Inventory
• Bundling Deals With Materials
• Up To Date Selection

The good news here is that none of these are pie in the sky goals, but accomplishable steps you can work towards. Plus with the right amount of effort and wholesale partners at your disposal, you can achieve all of them in short order.

This means you don’t need to plant seeds and wait all season to harvest your profits, but instead start making money off your vaporizer collection immediately. No more waiting, this is the lifeline you need to find a meaningful bump in margins.

To help make breaking into the vaporizer market as a dominant force possible, we’ve gone into detail on these five main steps in order to give you a little bit more insight on how to actually accomplish them with your smoke shop.

1. Position Prominently

First off, if you want shoppers to take your vaporizer collection seriously you’re going to have to give it the prominent retail space befitting of such. This means keeping things up front and center, not hidden in the back gathering cobwebs.

Proper Hardware Positioning:

• Up front and center
• Next to corresponding material types
• On the countertop with visual demos

One of the biggest mistakes dispensaries make is thinking that their vaporizer hardware needs to be separate from their vaporizer collection. While they go together like peanut butter and jelly, most stores end up having them in their own cordoned off areas.

As opposed to this split brain approach, having your vaporizer hardware in a prominent area near your regular materials is a smart way to connect the two in shoppers minds. This way they naturally see the correlation and start to imagine their own ideal session set ups.

Now you can still have a dedicated hardware section, just make sure that it is prominently positioned in an area that’s important and highly trafficked by consumers.

For the best results we recommend featuring some of your bigger name vaporizer hardware next to materials themselves, placing your Puffco Peak Pro Concentrate Vaporizers next to the corresponding material type.

This makes for an incredibly effective way to sell hardware and helps leverage your status as a dispensary in order to reinforce shoppers purchasing confidence, as opposed to scaring them off from the sale.

2. Source From The Right Wholesale Distributor

One of the biggest issues with dispensary vaporizer hardware in the eyes of the consumer is the perceived high pricing. Luckily this one can be cleared up quickly, as soon as price savvy shoppers see your line up is sitting on the shelf with the most competitive price points.

The key to this? Finding a wholesale supplier that has a proven track record and actually wants to see your dispensary grow, instead of seeing you as a cash cow or mark that’s willing to pay overinflated pricing due to lack of knowledge.

This is where Got Vape Wholesale emerges as the exact partner you need, with our 25 year history of distributing vaporizers and bulk wholesale prices allowing you to compete with bigger, more established stores.

When it comes down to Got Vape Wholesale vs other suppliers, we have what they call the insiders advantage aka real life, real world connections with all of the big names in the business including Puffco, Storz & Bickel, Yocan, and more.

This means that you gain access to all of the latest releases, including exclusive drops like the Puffco Peak Pro Limited Edition Plasma Concentrate Vaporizer with 3DXL Atomizer and all for the lowest wholesale pricing.

And all of this is before we get to our slate of in-house brands, with affordable best sellers from the likes of Wulf, Exxus Vape, and Sutra Vape available to round out your collection and appeal to shoppers of all budget levels.

So at the end of the day if you really want to meaningful break into vaporizer sales, then partnering your dispensary with a high quality wholesale distributor is absolutely essential to your success plan.

3. Diversity Your inventory

In order to compete with your dispensary, you’re going to need to have a diverse inventory of vaporizers that caters to all the most prominent niches, needs, and consumer budget requirements.

This means having a diverse array of choices from top tier brands is a must. Shoppers don’t want to have access to only a slice of the market, but the whole enchilada so that they can feel free to make a choice on their own, without being pigeon holed into only a few options.

Where other dispensaries take the easy route and only offer a limited selection of vaporizers to provide basic functionality, your business will buck the trend and actually have the type of depth that customers are actually looking for.

The main categories that you’ll want to cross off include dry herbs vaporizers, 510 batteries, and concentrate vaporizers. To do so properly, you need to make sure you have options that appeal to both affordability and luxury minded shoppers, all with a variety of brands supporting each tier.

The end result of this will be a thorough and expansive inventory of vaporizers, giving customers access to all of the leading brands much in the same exact way that you stock a variety of different materials.

In order to accomplish this we recommend doing your research, making use of helpful guides like our definitive breakdown of the best wholesale 510 batteries for dispensaries to make choosing a laser specific set up of vapes easy and effective.

With just how many different vaporizers are available on the market these days, narrowing things down to the best can take a little time. That’s where having the right wholesale supplier comes back again, as they can provide you greater insights to current and emerging hits.

So make sure to have a range of high end and affordable vaporizers, all while catering to the big three material types (dry herb, concentrate, 510 cartridges), in order to guarantee the best results with your dispensary inventory.

4. A Current Vaporizer Selection

To put the finishing touches on sourcing your vaporizer inventory, we wanted to remind you that having the latest new releases in stock is essential to establishing trust and building your market authority with customers.

When you have high-margin new releases in stock at your dispensary, it shows shoppers that you understand the game. Proving that you are dedicated to having the latest vape releases in stock, instead of just another dispensary with a dusty collection of old tech from yesteryear.

This makes a huge difference in the mind of the customer, as they are always looking for convenient and reliable sources to get their hands on the latest release right as they drop, not months later after the hype has died down.

Having the newest vaporizers in stock at your dispensary won’t just land the initial sale, but lead to dividends down the line as more customers see your store as a definitive source for the newest drops.

Over time this will build up your reputation as an excellent source of vaporizer and regular dispensary materials. This way when a new vaporizer releases that the shopper absolutely has to have, your dispensary will be the first store that pops into mind.

Modernizing your 510 battery selection for example is able to vastly improve your margins, as shoppers are compelled by new powerful features and visually inventive designs that actually offer tangible improvements.

Thus maintaining a modern, current inventory of the latest top selling vaporizers is yet another essential piece of the puzzle and the perfect way for your dispensary to earn meaningful market authority with your shoppers.

5. Make Use Of Bundle Deals

To round things out, we wanted to point out the obvious advantage your dispensary has against other stores - you actually sell the materials (dry herbs, concentrates, 510 cartridges) that consumers are going to use in their vaporizers.

Thus the opportunity to put two and two together is yours, utilizing your materials to help sell vaporizers and vice versa, all through the power of bundle deals, discounts, and proper shelf positioning.

When it comes to bundle deals and discounts, there are a million and two different combinations you can use to facilitate the sale of both vaporizers and your materials.

For example you could offer a discount coupon for concentrates when they pick up a concentrate vaporizer. If the customer buys a Wulf Mods Orbit 2.0 Concentrate Vaporizer, they subsequently get X% off on your next purchase of concentrates.

This allows you to sell vaporizer hardware at full retail price, all while facilitating further spending at your dispensary with a slight discount included. 100% of the money is kept in store, all while offering shoppers the convenience of a one stop shop that saves them in the long run.

By leaning into this natural sales synergy you can effectively move back stock, create effective packages for consumers, and build up your reputation as not just a definitive source for both, but the most cost effective one as well.

When put into action properly, this can build some truly unstoppable momentum and effectively position your smoke shop to simultaneously dominate in both material and hardware sales.

For help on what’s selling well with shoppers now, check out our guide breaking down the best selling smoke shop products for dispensaries. This way you can see what’s moving quickly and tailor your own inventory to match.

Own The Vaporizer Market

Controlling the vaporizer market with your dispensary isn’t based on luck, instead it’s all about proper positioning, sourcing intelligently, diversifying your inventory, maintaining a modern selection, and effectively leveraging your status as a source of dry herbs, concentrates, and cartridges.

By following along with these five main pointers, you’ll be able to establish your dispensary as a quality vaporizer hub with shoppers and start reaping the profit rewards for a meaningful boost to your overall margins.

Have any more questions? The Got Vape Wholesale Resource Center is available with more buying guides, industry news, and product launch information. Thanks for stopping in with the Got Vape Wholesale Crew and we’ll see you next time for more smoke shop tips.