Tips to Increase Point of Purchase Sales at Your Smoke Shop

There’s a simple reason that most museums have you exit through the gift shop; your admission ticket is nice and all but how about you buy something extra? While some less optimistic people would call these impulse purchases, other more cynical people have derived the term Point of Purchase to denote the space that these deviously alluring goodies take up in your shop.

So in this Smoke Shop Blog we are going to embrace the power of these last minute sales to give your shop that 5% margin boost you need to take the pressure off. As a note we are not here like some charlatan health magazine claiming you can lose 50 pounds in 30 days, instead we are reciting the teachings of “make more pennies, and the dollars add up to boost your bottom line a couple % points” or at least that’s what our infallible AI is telling us the quote is…

Table of Contents:

Snap, Crackle, What’s a POP? (Point of Purchase)

As a quick summary we’d like to review our two words of the day, POP and POS. Wait what’d you just call me? Woah woah slow down there hoss, we’re not exchanging pleasantries on the freeway, I’m talking about point of sales! Yeah, POS! Which is ultimately just a confusing marketing exec’s way of saying cash register or the place you're making your sale so to speak. Thus all of your point of purchase sales will be taking place in the realm of your point of sale. What’s this all ultimately mean? In short you are going to have to strategize on how to maximize every inch of this space to glean the most possible sales so keep reading to hear how to get your POS to POP!

Pre-Packaged To Sell

A great way to easily start boosting your point of sale sales is to invest in some products that come pre-packaged in easy to display multipacks. Whether it is a 6pk of Side Twist XL Blunt Rollers or a set of 9pk Wulf Mods Recon Vaporizers, both of these great items come ready to display thanks to their boxes doubling as point of sale vessels. Simply take the top off and set them in a free spot at your check out counter and watch as customers' eyes are drawn to the easy to see color varieties where they just might see something they love.

Make Your Own Featured Items Section

Start capturing more POP sales by creating a featured or new shelving unit for your POS that lets you have a revolving door of products put on a pedestal to draw customer interest. People love being on the cutting edge so when you let them know it’s new you add that special sauce to the recipe that can have people pulling that mental trigger to buy. Additionally with a featured section you can use it to your advantage to sell products you have excess stock of or one that you make a better return on investment from. Be strategic in what exactly you put in this special zone in order to make even one impulse purchase a day help your bottom line over time.

Expand Your Points of Purchase Throughout Your Store

Another smart tactic is to realize that you can create point of purchase displays throughout your store next to corresponding products to have the same allure as those near your register. For example let's say that you have a great display of water pipes for concentrates, well why not place right next to it a display of Wulf Mods Cotton Dab Swab 300pks and some Grunge Off Super Soaker Glass Cleaner in order for customers to make automatic ease of life purchases whether they are picking up new glass or realizing that maybe it's time to fix up their old dirty faithful back at home. By having such stations throughout your store you are letting customers come upon these naturally and make the impulse decision for themselves, all you are doing is planting the idea like DeCaprio hacking a dream in Inception.

Create Demand with Limited Time Discounts on New Items

Combat customer trepidation when it comes to new products by running a limited time 5% or 10% off sale to breach the barriers of their interest. Point of purchase items such as new wraps like the Camo Natural Leaf Cones, while competitively priced often lose out to the customers regular favorites, so sway their wallet by offering the discount for the first week or two. After the trial period has ended and you’ve generated shoppers interest you can prevent the original price while still retaining the new fan base you’ve created. What this does is let you cushion your investment in newer items by building an audience for them organically in order to make sure you turn that desired profit.

In Conclusion

While the prospect of massively increasing your prospects may seem crazy, it’s important to start with what you can do and watch those numbers add up until you have achieved your own personal impossible. So make sure that you have the best possible points of purchase within your shop in order to maximize the amount of items your customer leaves the store with for a steady increase of profits over time. Make sure to stick around and check out the rest of our tips and tricks over at the Got Vape Wholesale Blog!