West Coast Cure

By the case, always. The Flash and Grid 510 batteries come twelve to a box, the Globe hand pipes fifteen, and the Rook bubblers six. Every case is assorted and arrives in point of sale packaging, so there is nothing to sort before it goes on the counter.

Seven dollars for a Flash 510 battery at eighty four a case, six dollars for a Globe hand pipe at ninety for fifteen, and twelve fifty for a Rook bubbler at seventy five for six. All three leave room for a shelf price that still reads as a bargain.

The Flash runs a 650mAh cell with an LED screen, five voltage settings at 2.4, 2.8, 3.2, 3.6 and 4.0 volts, a fifteen second preheat and a flashlight on the opposite end. The Grid runs the same 650mAh cell with four voltage settings and a twelve second preheat in a two and a half inch body.

It is a collaboration with Wulf Mods. The Rook bubbler and the Globe hand pipe are both borosilicate pieces built by Wulf under the brand, which is why the glass quality tracks with the rest of the Wulf line rather than with a generic import.

Yes. Every Globe hand pipe ships inside a form fitting padded box, and the fifteen of them arrive together in a point of sale display carton. The bubblers are packaged the same way, with the brand name printed to face out on a shelf.

Because it is already known. A customer who recognizes the name off a package will pay a shelf price for a spoon that an unbranded piece of the same glass would not hold. That recognition is most of what separates these cases from a generic six dollar pipe.

That is the intent. The case is the buying unit, not the selling unit. Each pipe is individually boxed and each battery individually packaged, so a shop sells them one at a time out of the display carton the case arrived in.

Batteries at the counter, glass on the open wall. A seven dollar battery is an add on to a cartridge sale and needs to be within arm's reach at the register. The spoons and bubblers work better where a customer can pick them up and turn them over.

2.4 to 4.0 volts on the Flash across five stepped settings, and 2.8 to 4.0 on the Grid across four. Both include a preheat mode, which is the setting most customers actually use when a cartridge thickens up in cold weather.